Dude. You missed the point.

The Product: Doritos

The Premise: A mom returns from the grocery store, and asks her kids for some help unloading the car. They are not enthusiastic about it.

The Punchline: … until they hear that she brought back Doritos, which launches them into a race to the minivan. The older sibling thinks he’s got it made, until the cowboy kid rides up on their massive dog and lassoes the Doritos right out of his hands.

Here's the video. What do you think?

I think the point of the ad-- well, besides selling Doritos-- is this. There are things you can accomplish if you have real life skills-- like whistling, riding a dog, and lassoing-- that you can't if all you do is sit around with your iThingy. 

It's obvious. Duh. 

(Also, I did not like the tone the boy took with his mother.)