I am not a fan.

From Christina Hoff Summers, a former "feminist philosopher" writing at The Atlantic.

Is it discriminatory and degrading for toy catalogs to show girls playing with tea sets and boys with Nerf guns? A Swedish regulatory group says yes. The Reklamombudsmannen (RO) has reprimanded Top-Toy, a licensee of Toys"R"Us and one of the largest toy companies in Northern Europe, for its "outdated" advertisements and has pressured it to mend its "narrow-minded" ways. After receiving "training and guidance" from RO equity experts, Top-Toy introduced gender neutrality in its 2012 Christmas catalogue. The catalog shows little boys playing with a Barbie Dream House and girls with guns and gory action figures. As its marketing director explains, "For several years, we have found that the gender debate has grown so strong in the Swedish market that we have had to adjust."

Knowing my thoughts on the Swedes, Mr. Big Food brought this to my attention this evening. 

The problem with Egalia and gender-neutral toy catalogs is that boys and girls, on average, do not have identical interests, propensities, or needs. Twenty years ago, Hasbro, a major American toy manufacturing company, tested a playhouse it hoped to market to both boys and girls. It soon emerged that girls and boys did not interact with the structure in the same way. The girls dressed the dolls, kissed them, and played house. The boys catapulted the toy baby carriage from the roof. A Hasbro manager came up with a novel explanation: "Boys and girls are different."

...

Biology appears to play a role.

DUH.

~~

The Swedes are treating gender-conforming children the way we once treated gender-variant children. Formerly called "tomboy girls" and "sissy boys" in the medical literature, these kids are persistently attracted to the toys of the opposite sex. They will often remain fixated on the "wrong" toys despite relentless, often cruel pressure from parents, doctors, and peers. Their total immersion in sex-stereotyped culture—a non-stop Toys"R"Us indoctrination—seems to have little effect on their passion for the toys of the opposite sex. There was a time when a boy who displayed a persistent aversion to trucks and rough play and a fixation on frilly dolls or princess paraphernalia would have been considered a candidate for behavior modification therapy. Today, most experts encourage tolerance, understanding, and acceptance: just leave him alone and let him play as he wants. The Swedes should extend the same tolerant understanding to the gender identity and preferences of the vast majority of children.

I was in Sweden a while back and I have to say, I thought the Swedes were a truly dysfunctional and ill-mannered folk.

Hell, even in Chicago last week there was a rouge male or two that held a door for a middle-aged woman. Not so in the land of 100% gender equality where the store fronts made Fredericks of Hollywood blush.